29/08/2022 - 23/09/2022 (week 1- week 4) Jason Antony / 0356335 Design Principles / Bachelor of Design (Hons) in Creative Media / Taylors university Task 1: Exercises LECTURES Lecture 1: Dr. Jinchi's lecture covered all design aspects and concepts, as well as gestalt theory and contrast. These ideas we taught are critical and serve as the foundation for us designers. These concepts are essential in our work, and we must learn how to analyze and apply them in order to produce great designs. Gestalt Theory The whole is different from the sum of its parts. Gestalt theory is to organize visual elements into groups or 'unified wholes' when certain principles are applied. The mind will attempt to fill in details that aren't actually there. Fig.1 https://pin.it/2F7LgpE Principle of Similarity Even if similar parts in a design are separated, the human eye perceives them as a full picture, shape, or group. Th...